FISTFULAYENDisecting REM’s Latest Online Campaigns
Ethan Kaplan guests on Hypebot breaking down the six Web sites they created to promote and encompass REM’s latest release.
I admit I’ve never been an REM fan so the art is a bit lost on me, but I appreciate the approach. The use of technology built by someone else, from Drupal to Twitter, is fantastic to see. The music industry has rarely been tech-savvy enough to know when and how to embrace Internet technology and idealism, and it’s great to see it so liberally applied.
My favorite of the sites is the tour site. Very simple, powered by the fans via Twitter, YouTube, Flickr, and the like. Very powerful. I *wish* all these technologies would have been available when I was on tour with Beastie Boys in 1995 and 1998.
Thanks Ethan for getting my gears spinning on this.
ian
Ethan Kaplan wrote:
one day ian, I will get you to like REM
Posted 05 Sep 2008 at 1:16 pm ¶
Brad Barrish wrote:
I don’t really know Ethan, but I follow him on Twitter, flickr, etc. He’s definitely one of the rare people in this business that not only get the technology, but also immerses himself (and the bands he works with) in it. It’s really cool to see and I definitely admire the thought that goes into the stuff he does.
Posted 10 Sep 2008 at 4:26 pm ¶