Sly and The Family Stone “Fresh” and “Small Talk” Zine from 1994

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Although I cut my teeth on Kiss, AC/DC, Led Zeppelin, Frank Zappa, and Rush, by the time I was a junior in high school I wasn’t listening to any “old” music except The Velvet Underground, and wouldn’t touch anything on a major label. I went from Minor Threat and Agnostic Front to ordering Isocracy and Artless vinyl from Maximum Rock N Roll. I wasn’t interested in anything you could buy at the record store at my local mall (except maybe Metallica and Slayer, to tell the whole truth).

Then I met Chad Miller. We first connected in Journalism class over Frank Zappa, but then he started bombarding me with GOOD MUSIC. Here you had a sixteen year-old kid that had the taste of a Mojo editor (not that I knew what Mojo was at the time, but in retrospect his taste may have been BETTER in most cases). He turned me on to Johnny Cash and Howlin’ Wolf, played Fun House and James Brown’s Motherload for me for the first time, and most importantly loaned me a Japanese CD import of Sly and The Family Stone’s Fresh and subsequently a vinyl copy of Small Talk, two albums which became religion to me and are still two of the most perfect albums I’ve ever heard. [side note: this education from Chad came prior to my run-in with Paul's Boutique...I ended up loving that record because it was as if they'd made it out of my record collection...]

The albums were both panned on their release and while Fresh has gained notoriety Small Talk remains a footnote in today’s Wikipedia page on Sly. I maintain this is what drove Sly underground — he was defining the most resonant soul and the critics were cruel, saying his career was going into reverse. He was really onto something deeper than he’d been in the past, but the world wanted him to sing a simple song.

Somewhere around 1993 a tattoo artist in Bloomington, Indiana called St. Marq tattooed Sly on my right shoulder for $150. I wanted to do the shot from the inside of Fresh but Sly’s face is half-shadowed and Marq told me he needed something higher contrast or it wouldn’t look right. I took the shot from the back cover of Back on The Right Track and Marq did a pretty amazing job. Only two people have ever guessed correctly in the fifteen years since and I’ve heard it all, Buckwheat, Angela Davis, you name it. Thankfully I’m not sleeveless outside the house that often. Speaking of which, here I am inside the house on paternity leave with Lucinda about a year ago:

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Early in 1994 I grabbed a bottle of Boone’s Farm wine from the Bloomington Village Pantry (a 7-11 sort of joint) and walked the mile through campus toward Kinko’s. By midnight I’d finished the bottle and stumbled into Kinko’s front door. I remember a feeling of regret at that moment, wishing the walk were shorter and I weren’t already a bottle of cheap wine deep, because I had a backpack full of albums and magazines and a birthday art project ahead of me: I was on a mission to make a Fresh/Small Talk zine for my then-girlfriend Kim Howitt. Regardless, I set up shop at a table in Kinko’s and got to work, creating what I thought to be a worthy companion to the Fresh/Small Talk cassette tape I’d sent her months previous. Remember these albums weren’t on CD yet (Small Talk was released domestically on CD in 2007, I believe) and if you didn’t have the vinyl you didn’t have the lyrics.

Cut to yesterday when my wife’s dad brought over a bunch of boxes which needed storing…I was moving things around in the garage and found the original copy of the Fresh/Small Talk zine pretty much fully in tact (surprising since I’ve lost most any of this kind of artifact since leaving Indiana). I scanned it and threw it at my Flickr account as part of an ongoing tribute to two of the best records of all time. Enjoy.

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Tattooing a face on your body is almost as dumb as tattooing your fingers — I don’t recommend it. But Sly has served me well there. Alan Elliott still credits the tattoo with his first love for me, I bared it for the guy that owns Blue Note records in Miami and he came up off one of two alternate mixes of Fresh he was hiding in the back room, and my driver in SF a couple weeks back nearly fell out of the car upon seeing it — I had to show it to him after he spent half the drive telling me about hanging out with Sly in SF in the 60s. The good news is I haven’t changed my mind about Sly one bit since I put him there, those records still make me emotional every time I hear them.

ian

ps – Epic put out a decent CD box set of everything up through Small Talk this year. It’s a canon worth owning. Well worth the $63. Go for it.

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Trackbacks & Pings

  1. XLarge.com » Sly and The Family Stone “Fresh” and “Small Talk” Zine Underground on 13 Nov 2007 at 2:04 am

    [...] an Internet renaissance man, Ian Rogers lived in Indiana and loved Sly Stone.  Check out this fanzine he made in [...]

  2. Yo I Thought We Were In The Music Business at FISTFULAYEN on 10 Jan 2008 at 11:40 pm

    [...] the panel someone from Beta News came up (in a Naked Raygun t-shirt, no less), said he knew I was a Sly Stone fan, and, “See that guy over there? That’s Sly’s manager.” I ran over and got [...]

Comments

  1. Tracy wrote:

    Sweet zine, very well done. We need blogs that have that zine look and feel.

  2. chris wrote:

    I’m pretty sure I still have my copy of this zine. You definitely made me listen to Sly on a deeper level. Thank you.

  3. SteveR wrote:

    Awesome. Entertaining the kiddies at work with some “Fresh” this morning. I got turned on to Sly early on, but these 2 albums never got through.

    I need the backstory on how a girlfriend that got Boone’s Farm induced quality like this ever let you move on down the road.

  4. P D wrote:

    Fun Post! That’s quite the seismic shift in tastes you went through…. While in College, before I didn’t graduate, myself and a few friends put out a ‘zine called ‘The Blood Letter’. We were lucky because we had some very talented guys doing the artwork (this was Sheridan College, Oakville Ontario,Canada-circa 1989-90.) We did a single issue after inheriting the mantel from two friends who started it the year before. The way I remember it we managed to offend just about everybody and subsequently lost the few dollars the college had provided to cover some costs for the one issue of ‘Volume2′ we did publish. Post script: Several of the people involved have gone to considerable success and some went on to considerable excess (I imagine the jury is still out – that’s a metaphor and a statement). I’ll have to see if I can find a copy, so I can burn it. I’m sure it was embarrassingly juvenile but at least we managed to do it. Aah foggy memories…

  5. jack cheiky wrote:

    send reviews. send zines.

  6. RobbHand wrote:

    Hello Ian. I know how much you dig Sly (as I do) and I’ve been searching for this amazing footage of Sly & The Family Stone doing “Hot Fun” back on some TV show. It used to be up on YouTube but was removed for some reason many months ago (and maybe even a year ago). The stage setup is simply unreal and extremely colorful as well as all of their outfits! I have no idea where they were performing and I am still on my quest to locate this footage. I have also tried to buy it via Amazon (since I assumed it was removed due to being available somehow for purchase) and had no luck. Sadly, this was posted on YouTube back before I was aware of tools like KeepVid, which I would have certainly used for this gem. Please let me know if you can possibly help me find this somewhere. If you have it, I will send you a check for a video or burned copy as well. If it exists somewhere in mpeg form, hook a brother up and shoot me the link. Please and thank you many times if you can help me out in any way whatsoever (or if not, thanks for your time)! Much love to you and Sly always. – A fellow former G.R. cat, Robb Hand, Portland, OR

  7. Susan wrote:

    I’m so happy to read a good writeup of Sly’s music.

    I saw him live in Montreal, in 1969 – winter, in the Forum. I was about 3 rows from the stage, and to the right of center, close enough to see the texture of their velvet brocade pants, and the boots they had on, plus the feathers in their hats.

    I was stunned – my first live concert ever, I was from a small town in Nova Scotia. We were on metal folding chairs, and everyone was standing on those chairs. Not dancing was not an option. I have never heard a better concert anywhere. They were so tight, it was unbelievable. Gleaming brass, gorgeous clothes, fabulous music, it was all too much for me.

    I went out and bought a dark brown suede maxi coat with a belt, and trimmed all around with curly goat fur, a pair of platform boots, camel bone necklace, Indian shirt, and left Montreal funkier than I arrived. I love his music and I never, ever tire of it.

  8. Susan wrote:

    If you find out where to get any videos of them, please let me know as well.

    Thanks.

  9. Mr. Hand wrote:

    Finally found it, Ian… http://youtube.com/watch?v=UpBKpnsOltw
    Thanks for listening.

    /Robb Hand

  10. archer wrote:

    fantastic! thanks of much for sharing this.

    and you’re right about the perfection of “fresh” for sure. i would love to see it remastered for a little better mix and sound quality though.

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