Thanks, Trent

[photo from Travis Keller's Flickr stream]
Thanks Trent Reznor for blazing the trail.
Everyone is talking about his latest free download and his previous digital foray, but don’t forget his work with Saul Williams (statistical transparency included) and the marketing of his last record for Universal, which was by far the craziest marketing endeavor in the history of recorded music (if you follow one link in this post, follow that one). As Bob Lefsetz pointed out yesterday, it’s not about a press release, it’s about connecting with your fans and giving them something to believe in. And Trent has the attention to detail to see it all the way through. I’ve never met the guy but he seems driven.
What he’s doing doesn’t just take balls, it takes awareness and intelligence. Congrats, man. Keep it comin’.
ian
ps – the $300 Ultra-Deluxe Limited Edition NIN Ghosts box showed up at the office last week and it’s AMAZING. by far the best album package I’ve ever seen in my life.
FISTFULAYEN
Ian Rogers Thanks Trent | Fansession on 13 May 2008 at 12:30 pm
[...] for those who are unaware, is the CEO of Topspin and former Vice President of Yahoo Music. Ian has thanked Trent Reznor for his contributions to the new model of music distribution in the 21st century. As has been [...]