FISTFULAYENApple Does Digital Packaging
Anyone who knows me knows I’ve been rambling on and on about digital packaging since 1999, when I realized the Winamp skins we were distributing were not the future of the CD case.
Two Octobers ago I pleaded with the industry to embrace standards before some company interested in platform lock-in developed a proprietary, non-standardized format.
Well, looks like it’s here.
Whee! Three cheers for hegemony!
ian
jon luini wrote:
heck, so much of what folks like you and i have been doing for the last 15 years still remains to be solved. i dont think apple is going to own this and anything that gets good material to the fan isn’t that bad. i’m still partial to my party line i used to rant about in the early IUMA days about how the CD will go away and be replaced with other weird physical items that preserve that connection between fan and artist, be it a coffee mug or a wall size poster (beastie’s paul’s boutique collection, ian?).
i *almost* got los lobos behind the coolest damn associated digital experience to go with their last album. not enough time, though. but picture in your mind a fully immersive full-screen storybook that included more artwork from jaime hernandez (love ‘n rockets) and lyrics etc etc. here’s a podcast episode we did that talked about the art side of that release- http://media.loslobos.org/podcast/thetownandthecity/episode5.m4v his artwork was amazing and i really wish i could have seen a whole graphic novel that went along with the storylines in the lyrics of those songs. that album remains one the most overlooked of the past few years.
todd did a pretty cool digital booklet for the chickenfoot album that we put a lot of links to cool video content into. amazingly, there was no way to include it on the amazon store *and* itunes had no way of adding it into their since the product was already in their system. talk about backwards crap that keeps the fans from getting good stuff! you can check it out here: http://chickenfoot.us/booklet/
Posted 31 Jul 2009 at 12:26 am ¶
Isac wrote:
Ian, i dont know what you are talking about. there is nothing more i love than listening to a rec..um, i mean cd..and MP3 yes that is it…and flipping through my laptop and reading the liner notes while my lap burns from the overheating battery. sometimes i set up 8 or 9 laptops on my bedroom floor and look at all the pictures!
Posted 31 Jul 2009 at 1:50 pm ¶
Phillip Kerman wrote:
Sounds like an app that goes along with the tablet… maybe the killer app it needs (that always helps). I know it sounds cool having a visual/interactive piece of the music on a nice device. Naturally, such content has to be created. But that means there’s a place for such creative outlet too.
Posted 31 Jul 2009 at 3:43 pm ¶
Derek Jordan wrote:
Awesome! Eventually everything will become so interactive that maybe an album will be a full scale video game of some sort.
Posted 28 Aug 2009 at 4:03 pm ¶